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NIKE STOCK INTELLIGENCE
NIKE, Inc. Returns by Year: 1981 to Present
Market data through Oct 9, 2026
Explore NIKE, Inc. returns by year from 1981 to present. Analyze the current-year return, 1-year, 3-year, 5-year, 10-year and 20-year returns, average historical returns, positive and negative market years, and long-term market performance using the interactive research explorer.
Research & Analysis by Kamal Khondkar • Quant Researcher • TradingNInvestment
NIKE, Inc. Historical Return Statistics
Historical NIKE, Inc. annual price-return statistics from 1981 to present, with the current year reported separately as year-to-date. (Market data through Oct 9, 2026)
Historical Coverage
1981 to Present
Latest verified market data
Average Annual Return
+20.14%
Completed calendar years
Median Annual Return
+22.19%
Completed calendar years
Positive / Non-Negative Years
32
71.11% of completed years
Negative Years
13
28.89% of completed years
Best Year
+100.94%
1989
Worst Year
-45.69%
1984
Current Year Return
-45.52%
2026 YTD · Through Oct 9, 2026
NIKE, Inc. 1-Year, 3-Year, 5-Year, 10-Year and 20-Year Returns
Period returns are compounded from the latest completed calendar-year NIKE, Inc. price returns. Multi-year cards also show the annualized return for the same completed-year period.
1-Year Return
-15.81%
2025 completed calendar year
3-Year Return
-18.34%
2023–2025 • Annualized
5-Year Return
-14.75%
2021–2025 • Annualized
10-Year Return
+0.19%
2016–2025 • Annualized
20-Year Return
+9.26%
2006–2025 • Annualized
BUSINESS & INDUSTRY CONTEXT
Why Nike Is Unique
Nike is a global athletic footwear and apparel company whose business is built around product innovation, brand recognition, athlete partnerships, and distribution across wholesale and direct-to-consumer channels.
Nike's historical performance reflects changing consumer demand, international expansion, competition, product cycles, and shifts in its retail distribution strategy.
How have these business dynamics translated into long-term shareholder returns? The historical data below provides the evidence.
Growth of $10,000
See how a hypothetical $10,000 investment in Nike grew over time.
1981–2025Long-term growth
RETURN BREAKDOWN20-Year Comparison
| Return Component | Ending Value | CAGR | Contribution |
|---|---|---|---|
| Price Return | $58,726 | 9.3% | 76.9% |
| Dividend + Reinvestment | +$17,626 | — | 23.1% |
| Total Return | $76,352 | 10.7% | 100.0% |
CONTRIBUTION THROUGH TIMEHow Reinvestment Compounded
| Year | Price Wealth | Total Wealth | Dividend + Reinvestment | Contribution |
|---|---|---|---|---|
| 2006 | $11,410 | $11,497 | +$86 | 0.8% |
| 2007 | $14,804 | $15,095 | +$291 | 1.9% |
| 2008 | $11,753 | $12,174 | +$421 | 3.5% |
| ···2023 | $100,076 | $124,983 | +$24,907 | 19.9% |
| 2024 | $69,750 | $88,603 | +$18,853 | 21.3% |
| 2025 | $58,726 | $76,352 | +$17,626 | 23.1% |
Contribution % represents the share of ending total-return wealth associated with the difference between the dividend-reinvested total-return path and the price-only path. It is not the historical dividend yield.
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Annual Returns
NIKE, Inc. Annual Price Returns by Year
Performance
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Benchmark Comparison
NIKE, Inc. vs. S&P 500 Returns
Annual price-return comparison across overlapping completed calendar years from 1981 through 2025. Excess return is NIKE, Inc. return minus S&P 500 return.
Years Compared
45
NIKE, Inc. Avg. Return
+20.14%
S&P 500 Avg. Return
+10.38%
Avg. Excess Return
+9.75%
Outperformed
31 years
68.9% of comparable years
Underperformed
14 years
| Year | NIKE, Inc. | S&P 500 | Difference | Result |
|---|---|---|---|---|
| 2025 | -15.81% | +16.39% | -32.19% | Underperformed |
| 2024 | -30.30% | +23.31% | -53.61% | Underperformed |
| 2023 | -7.21% | +24.23% | -31.44% | Underperformed |
| 2022 | -29.80% | -19.44% | -10.35% | Underperformed |
| 2021 | +17.81% | +26.89% | -9.08% | Underperformed |
| 2020 | +39.64% | +16.26% | +23.38% | Outperformed |
| 2019 | +36.65% | +28.88% | +7.77% | Outperformed |
| 2018 | +18.53% | -6.24% | +24.77% | Outperformed |
| 2017 | +23.06% | +19.42% | +3.64% | Outperformed |
| 2016 | -18.67% | +9.54% | -28.21% | Underperformed |
Comparison uses calendar-year price returns over the common historical period. Current-year YTD performance is shown separately and is excluded from completed-year statistics.
Comparative Intelligence
NKE vs. ^GSPC
Nike vs. S&P 500 — Total Return
Growth of $10,000 · Dividends reinvested
● Nike: $5,646,719● S&P 500: $1,464,4672025
Annual observations through the last completed calendar year. Each selected period is rebased to $10,000. Sources: Yahoo Finance adjusted close (NKE); TNI S&P 500 historical total-return dataset.
Research Interpretation
Nike vs. S&P 500: Total Return Analysis
Over the maximum available period (1981–2025), Nike generated a cumulative total return of +41875.7%, compared with +15267.3% for the S&P 500. Nike outperformed the benchmark by 26608.4 percentage points. Both comparisons incorporate reinvested dividends.
Understanding Relative Performance
The distance between the two cumulative-return lines illustrates how Nike's investment performance has diverged from the broader market. A widening positive gap indicates relative outperformance, while a narrowing or negative gap indicates weaker relative performance. Results depend on the investment horizon, so selecting another period may change the comparison.
What Investors Can Learn
Nike represents exposure to a single company's business performance, competitive position, and valuation. The S&P 500 provides diversified exposure to large U.S. companies. Comparing their total returns helps distinguish company-specific investment outcomes from broad-market performance, although historical results do not predict future returns.
Rolling 10-Year Annualized Returns
Each point shows the annualized price return over the trailing 10 completed calendar years. Select a year to compare the long-term return for NKE and ^GSPC.
● NKE● ^GSPC
2025
0.19%NKE2025
12.85%^GSPCExcess
-12.66%NKE − ^GSPCPrice-return comparison. Rolling results are calculated from annual calendar-year returns and exclude the current incomplete year. Hover or tap a year to inspect the values.
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DRAWDOWN & RECOVERY
NKE vs S&P 500 Drawdowns
Drawdown measures the decline from a previous investment peak. For a daily leveraged ETF, drawdown helps show how leverage, volatility and compounding can change the depth of losses and the time required to recover.
How severe can a NKE drawdown be?
In this synchronized NKE–S&P 500 dataset, NKE's maximum adjusted-close drawdown was -79.09%, compared with -56.78% for S&P 500.
A hypothetical $10,000 investment made at NKE's prior peak would have fallen to approximately $2,091 at the trough. Recovering from that loss requires a subsequent gain of approximately 378% just to return to the previous peak.
The same comparison for S&P 500 would reduce $10,000 to approximately $4,322, requiring roughly 131% to recover. This illustrates why the magnitude of a percentage loss matters: the gain required to recover becomes increasingly large as drawdowns deepen. For a different long-term equity perspective, see TNI's Berkshire Hathaway historical returns.
NKE DRAWDOWN HISTORY
From peak to recovery
The timeline of NKE's deepest historical decline.
TOTAL TIME BELOW PREVIOUS PEAK
Ongoing
Drawdown perspective
NKE declined from its Nov 5, 2021 peak to its lowest point on Oct 2, 2026. The stock had not regained its previous peak by the end of the comparison period.
Source: Yahoo Finance (stock); TNI S&P 500 daily dataset. Drawdowns are calculated from synchronized daily adjusted-close observations from 1980-12-02 through 2026-10-02. Each series is measured from its own running peak over the identical comparison period. Past performance does not guarantee future results.
NIKE, Inc. Annual Returns by Year: 1981 to Present
Showing 45 annual price-return observations for 1981–2025.
● Negative● 0% – <10%● ≥10%
| Year | Nike Price Return | Return Category |
|---|---|---|
| 2025 | -15.81% | Negative |
| 2024 | -30.30% | Negative |
| 2023 | -7.21% | Negative |
| 2022 | -29.80% | Negative |
| 2021 | +17.81% | ≥10% |
| 2020 | +39.64% | ≥10% |
| 2019 | +36.65% | ≥10% |
| 2018 | +18.53% | ≥10% |
| 2017 | +23.06% | ≥10% |
| 2016 | -18.67% | Negative |
| 2015 | +30.01% | ≥10% |
| 2014 | +22.27% | ≥10% |
| 2013 | +52.40% | ≥10% |
| 2012 | +7.09% | 0% – <10% |
| 2011 | +12.82% | ≥10% |
| 2010 | +29.29% | ≥10% |
| 2009 | +29.55% | ≥10% |
| 2008 | -20.61% | Negative |
| 2007 | +29.74% | ≥10% |
| 2006 | +14.10% | ≥10% |
| 2005 | -4.30% | Negative |
| 2004 | +32.47% | ≥10% |
| 2003 | +53.95% | ≥10% |
| 2002 | -20.93% | Negative |
| 2001 | +0.77% | 0% – <10% |
| 2000 | +12.61% | ≥10% |
| 1999 | +22.19% | ≥10% |
| 1998 | +3.84% | 0% – <10% |
| 1997 | -34.90% | Negative |
| 1996 | +72.35% | ≥10% |
| 1995 | +86.60% | ≥10% |
| 1994 | +61.35% | ≥10% |
| 1993 | -44.28% | Negative |
| 1992 | +14.68% | ≥10% |
| 1991 | +79.81% | ≥10% |
| 1990 | +51.17% | ≥10% |
| 1989 | +100.94% | ≥10% |
| 1988 | +35.90% | ≥10% |
| 1987 | +65.96% | ≥10% |
| 1986 | -16.81% | Negative |
| 1985 | +79.36% | ≥10% |
| 1984 | -45.69% | Negative |
| 1983 | -35.73% | Negative |
| 1982 | +59.73% | ≥10% |
| 1981 | +34.52% | ≥10% |
The current year is reported as year-to-date (YTD). Historical figures shown on this page are NIKE, Inc. price returns.
Interactive NIKE, Inc. Return Statistics
Statistics below update with the selected filters. Average, median, best and worst annual returns use completed calendar years only, so the current YTD period does not distort historical annual statistics.
Average Annual Return
+20.14%
45 completed years
Median Annual Return
+22.19%
Completed years only
Positive Years
32
71.11% of completed years
Negative Years
13
28.89% of completed years
Best Year
+100.94%
1989
Worst Year
-45.69%
1984
Historical Coverage
1981 to Present
Return Type
Nike Price Return
Data Source
Yahoo Finance — NIKE, Inc. (NKE)
NIKE, Inc. Historical Returns: What the Available Market History Shows
The history of NIKE, Inc. returns shows how annual performance has varied across the available historical record.
This NIKE, Inc. yearly returns database contains 45 completed calendar years from 1981 through 2025, plus the current 2026 year-to-date observation.
Across those 45 completed years, the average annual NIKE, Inc. price return was +20.14%.
The median annual return was +22.19%.
Those summary statistics are useful, but the complete NIKE, Inc. annual-return history provides more detail about how yearly performance has varied across the available record.
Looking at individual annual observations makes it possible to compare yearly outcomes using the same verified historical dataset.
Positive NIKE, Inc. Years: Average Return +38.47%
One of the strongest findings in the historical NIKE, Inc. returns dataset is the frequency of non-negative calendar years.
Of the 45 completed calendar years, 32 were non-negative.
That represents 71.11% of all completed years in the historical dataset.
In other words, roughly two-thirds of the completed calendar-year observations finished at or above where they began.
Across those 32 non-negative years, the average annual NIKE, Inc. price return was +38.47%.
The median return among those non-negative years was +31.24%.
That median is useful because it shows that the positive-year average was not driven solely by a small number of extraordinary market gains.
Strongest Positive NIKE, Inc. Year
The strongest completed year in the entire dataset was 1989, when the NIKE, Inc. price return reached +100.94%.
For this research, a zero return is included in the non-negative group.
Negative NIKE, Inc. Years: Average Loss -25.00%
Negative years tell the other side of NIKE, Inc. performance history.
Across the same 45 completed calendar years, 13 years were negative.
That represents 28.89% of completed years.
Looking only at those 13 negative years, the average annual NIKE, Inc. price return was -25.00%.
The median negative-year return was -20.93%.
These figures show that a negative calendar year historically meant considerably more than simply finishing slightly below zero.
Worst NIKE, Inc. Year
The worst calendar year in the dataset was 1984, when the NIKE, Inc.price return fell -45.69%.
Negative calendar years occurred less frequently than non-negative calendar years, but several historical losses were substantial.
What Positive and Negative NIKE, Inc. Returns Show Together
Putting both groups together reveals one of the most important characteristics of historical NIKE, Inc. returns.
There were 32 non-negative completed years compared with 13 negative completed years.
The average return during the 32 non-negative years was +38.47%.
The average return during the 13 negative years was -25.00%.
Across all 45 completed years together, the average annual NIKE, Inc. price return was +20.14%.
The median annual return across the full historical period was +22.19%.
An investor rarely experiences the long-term historical average in any particular calendar year.
Instead, individual NIKE, Inc. annual returns can vary substantially around that average.
That is one reason the complete NIKE, Inc. historical returns by year table can be more informative than relying on a single long-term number.
What Does the NIKE, Inc. Average Return of +20.14% Mean?
Across the 45 completed calendar years in this dataset, the arithmetic NIKE, Inc. average return was +20.14% per completed calendar year.
This is the arithmetic average of the individual annual price returns in the historical dataset.
It does not mean the market gained exactly 20.14% in a typical year.
Individual NIKE, Inc. yearly returns frequently differed substantially from that number.
The median annual return of +22.19% provides a second way to evaluate the distribution.
Looking at both the average and median gives readers more information about historical NIKE, Inc. returns than either statistic provides by itself.
These figures represent NIKE, Inc. price returns, not total returns.
NIKE, Inc. 3-Year Return View
The current NIKE, Inc. 3-year return view covers 2024 through 2026 YTD.
Within that window, there are 2 completed calendar years.
The average annual price return across those completed years was -23.05%.
The median annual return was -23.05%.
0 of the 2 completed years were non-negative, representing 0.00% of completed observations.
2 completed years were negative, representing 100.00%.
The strongest completed year in the period was 2025 at -15.81%.
The weakest completed year was 2024 at -30.30%.
The current 2026 YTD return of -45.52% remains separate from those completed-year statistics.
3-Year Average Return Is Not the Same as 3-Year CAGR
The -23.05% figure is the arithmetic average of the completed annual price returns in this display window. It should not be described as a 3-year cumulative return or compound annual growth rate.
A true 3-year cumulative return or CAGR requires a different calculation.
This completed-year sample can be compared with the full 45-year historical record when interpreting recent-period results.
NIKE, Inc. 5-Year Return View
The current NIKE, Inc. 5-year return view covers 2022 through 2026 YTD.
Within that window, there are 4 completed calendar years.
The average annual price return across those completed years was -20.78%.
The median annual return was -22.80%.
0 of the 4 completed years were non-negative, representing 0.00% of completed observations.
4 completed years were negative, representing 100.00%.
The strongest completed year in the period was 2023 at -7.21%.
The weakest completed year was 2024 at -30.30%.
The current 2026 YTD return of -45.52% remains separate from those completed-year statistics.
5-Year Average Return Is Not the Same as 5-Year CAGR
The -20.78% figure is the arithmetic average of the completed annual price returns in this display window. It should not be described as a 5-year cumulative return or compound annual growth rate.
A true 5-year cumulative return or CAGR requires a different calculation.
This completed-year sample can be compared with the full 45-year historical record when interpreting recent-period results.
NIKE, Inc. 10-Year Return View
The current NIKE, Inc. 10-year return view covers 2017 through 2026 YTD.
Within that window, there are 9 completed calendar years.
The average annual price return across those completed years was +5.84%.
The median annual return was +17.81%.
5 of the 9 completed years were non-negative, representing 55.56% of completed observations.
4 completed years were negative, representing 44.44%.
The strongest completed year in the period was 2020 at +39.64%.
The weakest completed year was 2024 at -30.30%.
The current 2026 YTD return of -45.52% remains separate from those completed-year statistics.
10-Year Average Return Is Not the Same as 10-Year CAGR
The +5.84% figure is the arithmetic average of the completed annual price returns in this display window. It should not be described as a 10-year cumulative return or compound annual growth rate.
A true 10-year cumulative return or CAGR requires a different calculation.
This completed-year sample can be compared with the full 45-year historical record when interpreting recent-period results.
NIKE, Inc. 20-Year Return View
The current NIKE, Inc. 20-year return view covers 2007 through 2026 YTD.
Within that window, there are 19 completed calendar years.
The average annual price return across those completed years was +11.92%.
The median annual return was +18.53%.
13 of the 19 completed years were non-negative, representing 68.42% of completed observations.
6 completed years were negative, representing 31.58%.
The strongest completed year in the period was 2013 at +52.40%.
The weakest completed year was 2024 at -30.30%.
The current 2026 YTD return of -45.52% remains separate from those completed-year statistics.
20-Year Average Return Is Not the Same as 20-Year CAGR
The +11.92% figure is the arithmetic average of the completed annual price returns in this display window. It should not be described as a 20-year cumulative return or compound annual growth rate.
A true 20-year cumulative return or CAGR requires a different calculation.
This completed-year sample can be compared with the full 45-year historical record when interpreting recent-period results.
Best and Worst NIKE, Inc. Annual Returns
The strongest calendar-year price return in the dataset occurred in 1989 at +100.94%.
The worst annual price return occurred in 1984 at -45.69%.
These extremes are far removed from the full-dataset NIKE, Inc. average return of +20.14%.
NIKE, Inc. Price Return vs. Total Return
Understanding the type of return used on this page is essential.
The historical figures presented here are NIKE, Inc. price returns.
Price return measures the change in the market price of the asset between periods.
The figures on this page do not include dividends.
Therefore, these results should not be interpreted as NIKE, Inc. total returns.
A total-return series would incorporate dividends or other distributions according to the methodology of that series.
The chart, historical table, filters, and statistics on this page represent NIKE, Inc. price performance only.
NIKE, Inc. Return 2026 YTD
The current dataset shows the NIKE, Inc. return for 2026 at -45.52% YTD through Oct 9, 2026.
Unlike the completed historical calendar-year observations, 2026 is still in progress.
TradingNInvestment therefore displays the 2026 YTD return separately.
It is excluded from calculations such as the historical average, median, best completed year, and worst completed year.
This prevents a partial-year observation from being treated as though it were directly comparable with a completed calendar year.
The 2026 YTD result can change when the underlying verified market data is updated.
Why the Median NIKE, Inc. Annual Return Matters
Average return is one of the most commonly quoted historical stock market statistics.
But the median provides useful additional information.
Across the 45 completed years, the median annual NIKE, Inc. price return was +22.19%, compared with an average of +20.14%.
The difference indicates that the distribution of historical annual returns is not perfectly symmetrical.
Large negative years can pull the arithmetic average downward.
Average, median, positive-year frequency, negative-year frequency, best year, and worst year together provide a more complete view of historical NIKE, Inc. returns.
No single statistic captures the entire history.
How Often Have NIKE, Inc. Returns Been Positive?
The dataset contains 32 non-negative years out of 45 completed years.
That corresponds to 71.11% of completed calendar years.
This is a historical frequency, not a probability forecast.
It would be incorrect to say that NIKE, Inc. has a 71.11% probability of rising next year simply because 71.11% of these historical observations were non-negative.
Future market conditions can differ substantially from historical conditions.
The statistic describes what occurred across the observed period, not what must happen in the future.
Why Study Historical NIKE, Inc. Returns?
Historical NIKE, Inc. returns provide context that recent performance alone cannot provide.
A large gain or decline can appear unusual when viewed only against the most recent observations.
Comparing the current period with the available historical distribution helps show how it relates to earlier outcomes.
Historical returns can help investors, researchers, students, and analysts examine how annual performance has varied through the available record.
They can also reduce the tendency to use only recent performance as the reference point for evaluating the current year.
How to Use the NIKE, Inc. Return Explorer
The TradingNInvestment Return Explorer is designed to make historicalNIKE, Inc. returns easier to investigate.
Instead of presenting only a static chart, the tool allows readers to filter the same verified annual-return dataset.
Readers can examine all available years, non-negative years, negative years, and available historical periods.
The chart, annual-returns table, and summary statistics update from the same selected data.
Readers interested in downside history can examine the 13 negative calendar years in the completed-year dataset.
Readers studying non-negative historical performance can examine the 32 non-negative calendar years in the completed-year dataset.
When sufficient history is available, readers can also use the available period views to focus on more recent performance.
The purpose is not to predict the next NIKE, Inc. return, but to make the available historical observations easier to explore and understand.
Reading NIKE, Inc. Performance History in Context
One of the biggest risks when studying historical returns is selecting a period that confirms an existing belief.
A short period can appear exceptionally strong or exceptionally weak depending on its starting and ending years.
Using the broader available NIKE, Inc. history provides additional context for interpreting shorter periods.
Different historical windows can produce different average returns, frequencies of positive and negative years, and extreme outcomes.
None of those periods is inherently the single correct measure of historical performance. They answer different questions about different parts of the available record.
This is why TradingNInvestment provides both the available historical series and interactive period filters.
What the Available NIKE, Inc. Return History Shows
The dataset contains 45 completed calendar years of NIKE, Inc. price-return observations.
Of those completed years, 32 were non-negative and 13 were negative.
When completed years were non-negative, the average annual return was +38.47%.
When completed years were negative, the average annual return was -25.00%.
The strongest completed calendar year in the dataset was 1989 at +100.94%, while the weakest was 1984 at -45.69%.
The overall average annual NIKE, Inc. price return across the 45 completed calendar years was +20.14%.
Together, these statistics provide a broader view of the historical return distribution than the average alone.
The complete NIKE, Inc. annual-return dataset allows readers to examine the individual yearly observations behind the summary statistics.
TradingNInvestment aims to make market history simple to read, easy to understand, and rigorous enough to support serious market research.
Research Context
NIKE, Inc. Historical Returns Research
This TNI research page examines NIKE, Inc. annual price returns by calendar year. The published dataset covers 1981–2025and separates completed historical years from current-year performance.
Annual price return is calculated from the final available closing price of each calendar year relative to the final available closing price of the prior calendar year. The page provides the year-by-year dataset, historical statistics, interactive visualization, and research methodology.
NIKE STOCK INTELLIGENCE
Nike Stock Returns FAQ
Frequently asked questions based on TNI's verified historical annual-return dataset.
What is Nike's historical average annual return?
Across 45 completed calendar years, Nike's average annual nike price return was +20.14%. The current partial year is excluded from this historical average.
What is Nike's 5-year return?
Over the latest five completed calendar years (2021–2025), Nike produced a cumulative return of -54.97%, equivalent to an annualized return of -14.75%.
What is Nike's 10-year return?
Over the latest ten completed calendar years (2016–2025), Nike produced a cumulative return of +1.94%, equivalent to an annualized return of +0.19%.
How often has Nike had a non-negative year?
Nike had a non-negative annual return in 32 of 45 completed calendar years, or 71.11% of the historical observations in this dataset.
What were Nike's best and worst years?
Nike's strongest completed calendar year in this dataset was 1989, with a return of +100.94%. Its weakest was 1984, with a return of -45.69%.
How does Nike compare with the S&P 500?
The S&P 500 comparison on this page places Nike's annual price returns beside the benchmark on a year-by-year basis. This keeps the comparison on the same price-return basis rather than mixing price return with dividend-adjusted total return.
Methodology & Source
How the annual returns are calculated
Annual price return is calculated using the final available close of each calendar year relative to the final available close of the prior calendar year. The current calendar year is shown as YTD and is excluded from completed-year summary statistics.
Data Source: Yahoo Finance — NIKE, Inc. (NKE). Return Type: Nike Price Return.
Historical Returns Tell You What Happened Before. See What Is Happening Now.
Historical NIKE, Inc. returns provide context for long-term market performance, strong years, drawdowns, and changing market conditions. TNI Intelligence tracks current market-moving news and live market intelligence as conditions change.
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